Privacy Policy

Last Updated: 8 October 2026

Welcome to musbus UK (www.musbus-uk.com).

This website is operated by Shanghai Xinyi Trading Co., Ltd., a company registered in China, trading under the brand name musbus.

We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, share and protect your information when you visit our website, place an order or contact us.

We process personal information in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

When you visit our website or make a purchase, we may collect the following information:

Personal Information

  • Name

  • Email address

  • Billing and shipping address

  • Telephone number provided during checkout

Order Information

  • Products purchased

  • Order history and transaction details

  • Payment status

  • Shipping and delivery details

  • Return and refund records

Technical Information

  • IP address

  • Browser type and device information

  • Website usage information

  • Cookies and similar tracking technologies

Customer Communications

  • Customer service enquiries

  • Messages and feedback

  • Information provided when requesting assistance

We collect personal information only where reasonably necessary for legitimate business and operational purposes.

2. How We Use Your Information

We may use your personal information to:

  • Process and fulfil customer orders.

  • Arrange shipping and delivery from our UK-based fulfilment facilities.

  • Confirm purchases and provide order notifications.

  • Respond to customer enquiries.

  • Handle returns, refunds and customer service requests.

  • Maintain website security and prevent fraudulent activities.

  • Improve website performance and customer experience.

  • Comply with applicable legal, accounting and tax obligations.

  • Send marketing communications where permitted by law.

3. Legal Basis for Processing

Under UK data protection law, we rely on appropriate legal bases when processing personal information.

Performance of a Contract

We process information necessary to accept orders, process payments, arrange deliveries and provide customer support relating to purchases.

Legal Obligations

We process and retain certain information to comply with applicable accounting, tax and consumer protection laws.

Legitimate Interests

We may process information to maintain website security, prevent fraud and improve our business operations where those interests are not overridden by your rights.

Consent

Where required by law, we obtain your consent before sending certain marketing communications or using non-essential cookies and tracking technologies.

You may withdraw your consent at any time.

4. Sharing Your Information

We may share necessary personal information with trusted third-party service providers, including:

  • Shoptop, our e-commerce platform provider.

  • Payment processing providers.

  • Warehousing and fulfilment partners.

  • Shipping and delivery companies.

  • Website hosting and technical service providers.

  • Professional advisers and regulatory authorities where required by law.

We do not sell customers' personal information.

Where required, we use appropriate contractual and security measures to protect information shared with service providers.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to provide essential shopping functions, maintain security and improve website performance.

Essential cookies may be necessary for shopping baskets, checkout functionality and account access.

Where required by law, we will request consent before using non-essential analytics, advertising or tracking cookies.

You may manage your cookie preferences through the available website controls or your browser settings.

6. Data Security

Our online store is powered by the Shoptop e-commerce platform.

We use reasonable technical and organisational security measures to protect personal information against unauthorised access, loss, misuse, alteration and disclosure.

Payment information is processed through the payment service providers available at checkout.

Although we take reasonable precautions, no electronic storage or internet transmission method can be guaranteed to be completely secure.

7. International Data Transfers

As our business is registered in China and our website uses third-party technology and service providers, personal information may be processed outside the United Kingdom.

Where international transfers are subject to UK data protection requirements, we will use an appropriate transfer mechanism or safeguard as required by law.

Customers may contact us to request further information about applicable international data transfer arrangements.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Order and transaction records may be retained for the periods required by applicable tax, accounting and legal obligations.

Other information is retained according to its purpose, our applicable retention procedures and legal requirements.

When information is no longer required, we will securely delete or anonymise it unless continued retention is legally necessary.

9. Your Data Protection Rights

Subject to applicable UK data protection law, you may have the right to:

  • Request access to your personal information.

  • Request correction of inaccurate information.

  • Request deletion of personal information in certain circumstances.

  • Request restriction of processing.

  • Object to certain processing activities.

  • Request data portability where applicable.

  • Withdraw consent where processing relies on consent.

You have the right to object to the use of your personal information for direct marketing at any time.

To exercise your rights, please contact us using the email address below.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

ICO website: https://ico.org.uk/

10. Marketing Communications

Where permitted by applicable law, we may send promotional emails about musbus products, special offers and store announcements.

You may unsubscribe from marketing communications at any time using the unsubscribe link provided in our emails or by contacting us directly.

11. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of external websites.

We recommend reviewing the privacy policies of any third-party websites you visit.

12. Children's Privacy

Our website is intended for individuals who are legally able to enter into purchase agreements.

We do not knowingly collect personal information directly from children for marketing purposes without an appropriate lawful basis.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business operations, technology or applicable legal requirements.

Any revised policy will be published on this website with an updated revision date.

Where legally required, we will provide additional notice of significant changes.

14. Contact Information

For questions about this Privacy Policy, personal data requests or privacy-related enquiries, please contact:

Brand: musbus

Legal Business Name: Shanghai Xinyi Trading Co., Ltd.

Country of Registration: China

Business Address: Room 2409, No. 3, Lane 1344, Changde Road, Putuo District, Shanghai 200060, China

Email: musbus@aliyun.com

Website: https://www.musbus-uk.com